Each year the City of Sydney dresses up for Christmas. It’s a time for spirit, colour and joy as the year draws to an end and an environment is created to capture this.
After some initial concept work by Holt Design, we were tasked with bring the brand to life in more than fifty different applications across both print and digital formats.
We created and implemented rules for how the ‘tree’ motif behaves in different spaces, and how it accommodates both simple expressions as well as executions that need to communicate a large amount of information. We also had to overcome the challenge of reproducing the colour range faithfully across RGB and CMYK colour gamuts.
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