Compare the Market had been losing a lot of ground to its competitors, with a poor user interface and diluted brand among the key issues.
The biggest design challenge facing Compare the Market was how to utilise the brand colours in a balanced way – stop them from competing without elevating one or the other. The website also needed an overhaul as the interface was dated and the user experience wasn’t optimal.
The once-competing green and blue brand colours were combined to form a hero gradient graphic that was then applied throughout the site and brand touch points. This project was worked on at VCCP Sydney, and represents early progress that ultimately went through a number of changes before completion.
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