Compare the Market

Compare the Market had been losing a lot of ground to its competitors, with a poor user interface and diluted brand among the key issues.

Compare the Market

What they wanted

The biggest design challenge facing Compare the Market was how to utilise the brand colours in a balanced way – stop them from competing without elevating one or the other. The website also needed an overhaul as the interface was dated and the user experience wasn’t optimal.

What we did for them

The once-competing green and blue brand colours were combined to form a hero gradient graphic that was then applied throughout the site and brand touch points. This project was worked on at VCCP Sydney, and represents early progress that ultimately went through a number of changes before completion.

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