What we're about

Tony Zafirakos Design and Direction is a brand agency based in Sydney. Our focus is on crafting quality brands based on our holistic, collaborative approach to design. We believe that with the aid of design thinking, our process can help enrich any organisation’s message.

We strive to establish lasting relationships that add value to our clients’ brands, ranging from local businesses and start-ups to global brands and cultural institutions.

We take the time to create beautiful solutions because we believe in quality craftsmanship at all levels of our process. It underpins everything we do, from concept right through to the finished product.

Our process

We ask questions. Lots of them. We believe that you are the expert in what you do, and it is up to us to bring our own expertise to the table in our creative solutions for your organisation through collaboration.

We drive change. It is our fundamental belief that change should be embraced and encouraged – after all, it’s what we’re here to help you with.

We create solutions for business. We are adaptable, resourceful and determined – in short, we are problem solvers, and we gear everything we do to achieve your organisation’s business objectives in a fun and interesting way.

What we’ll do for your business

Our services include:

Brand Identity
Brand Positioning
Brand Strategy
Creative Direction & Consultation
Corporate Stationery & Marketing Collateral
Brand Guidelines
Competitor Analysis
Logos & Trademarks
Books & Publications
Signage & Wayfinding

But enough about us, let’s talk about you