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Jane & Eleni
Jane & Eleni is a high-fashion label based in Sydney. Needing a classical but elegant identity for the company and as inspiration for the first look-book, I was commissioned to develop a look to identify the brand going into events like fashion week and collateral including a client look-book and business cards.
2010
Art Direction, Branding, Fashion
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Maritime Museum
Summer at the Australian National Maritime Museum was full of fun activities for the whole family. With so much to choose from, our challenge was to get the message across through a media campaign that encompassed television, outdoor and print. To this end 'Lucy' was developed by Hackett Films as the vehicle for all this information, under the banner of 'Choose your own adventure'.
The objective was to vastly increase the amount of people coming through the museum, and despite the lofty targets set, the campaign went a long way to meeting and far exceeding its goal. This project was completed at Bloke Australia Pty Ltd with myself as the senior designer.
2013
Advertising, Art Direction, Graphic Design
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Buffalo Dining Club
Buffalo Dining Club is a new concept bar from the team that brought us Table for 20 and Sticky. It centres on good produce, good service and good times. The identity created takes cues from mid 20th century diner-style brands and typography as well as drawing inspiration from classic Americana.
Photography courtesy of Francesco Oliveri Photography.
2012
Branding, Graphic Design, Typography
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Corazon Bespoke Clothing
Corazon Bespoke Clothing believe that everyone is different, and as such everyone should be able to decide everything about their clothing. The cut, size, shape, fabric, pattern are all cutomisable and the branding needed to be neutral but elegant to reflect this versatility.
2011
Branding, Fashion, Graphic Design
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Gadens
Gadens is an Australian top 10 legal services provider. With 134 partners and over 1,000 staff throughout Australia and Papua New Guinea, Gadens has established a reputation as a leading legal service provider to clients in the banking and finance, property and construction, and energy and resources sectors.
2012
Editorial Design, Graphic Design, Typography
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Greening the House
Small actions can have big effects on the environment. The message was created using transparency sheets and sun-sensitive paper. By using a valuable natural resource to imprint the message itself, I hoped to draw a parallel between it and our rapidly deteriorating natural world.
2010
Graphic Design, Packaging, Typography
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Sometimes
A poster communicating the importance of being optimistic about the future–but also to look at the bigger picture and learn from the past. The message is visible only from over two metres away. Any closer and the message is indiscernible.
2010
Graphic Design, Print Design, Typography
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FP Markets
FP Markets is one of the largest online trading providers in Australia. When they asked us to rebrand their new online presence and help launch their new UK office, they had one request: "Make it look better than our competitors". While at Frank Digital, I designed all the printed collateral and typeset all of their eBooks, legal documents and forms, as well as doing a bunch of the imagery for the site, namely the banners and icons.
2011
Branding, Graphic Design, Web Design
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Hypoxi
Hypoxi are a weight-loss company who approached us to help them separate them from their competitors. In a market place that is filled with unimaginative, pain-stakingly repetitive art direction and photography, the decision was made to go with an eye catching typographic solution instead.
2011
Art Direction, Graphic Design, Typography
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Frank Digital
Frank Digital is a full service digital agency that at its core relies on a balance of old values and new school thinking. This was reflected in the design of the website by achieving a retro aesthetic while using some advanced web building and design techniques for a very polished outcome. I was responsible for aspects of the final design, particularly the icons and typography on the site, during my time at Frank Digital.
2011
Branding, Graphic Design, Web Design
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Urban/Suburban 2010
My entry into Sydney Design's Urban/Suburban Exhibition 2010 has been published in the new design annual APD No. 7 by Sandu Publishing.
2010
Art Direction, Graphic Design, Typography
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ACPET
The Australian Council for Private Education and Training is the peak body for private tertiary education in Australia. As such, it needs to deliver a vast array of information to many people, both nationally and abroad, to students, members and teachers alike, in one easily understandable and decipherable framework. The design of the website, and the information architecture used sought to reorganise the way users navigated through the site, making it more user friendly and intuitive.
2012
Branding, Graphic Design, Web Design
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Il Tratto Raro
Il Tratto Raro had for years been an inner west staple on the Italian culinary scene, but despite being held in high esteem and producing as delicious food as ever, it was time for a face lift.
2011
Branding, Creative Direction, Graphic Design
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LML Australia
LML Australia is an enterprising young company that was created and is inspired by a love for classic motor trasportation. Fully customisable and environmentally friendly, it's easy to see why these scooters have taken off internationally.
2011
Graphic Design, Web Design
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Get My Size
Lack of confidence regarding correct size is both the biggest barrier to begin shopping online, and the most frustrating part of the e-tail experience amongst those that already do. To remedy this, the Get My Size app takes out the guess work by calibrating garments to a fixed standard and thereby removing the guess work for the online shopper.
This project required the development of a brand which was at once identifiable but could also seamlessly work within a variety of existing retailers' websites.
2013
Branding, Creative Direction, Icon Design